literally! This McDonald's campaign features real plants on the billboard that grows over time to form the message. A clever way to promote the "freshness" promotion.
Advertising Agency: Leo Burnett Chicago Illinois, USA
Global Chief Creative Officer: Mark Tutssel
Chief Creative Officer: John Condon
EVP/Creative Group Head: John Montgomery
Creative Directors: V. Cook, G. Fox-Robertson, B. Shembeda, A. Gross
link
Saturday, June 07, 2008
fresh salads
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